All news relating to the Ukraine, what winter tires choosing the Ukrainians. What will happen with prices in the new season?

On the eve of the winter season, AUTO-Consulting has found the leading operators in the tire market, what will be their pricing policy. And also changed the preferences of Ukrainian motorists due to the growth of hryvnia price.

Of course, safety is most precious. But the increase of UAH prices on tires forcing many motorists to think about how to achieve security without ruining the family budget.

According to AUTO-Consulting, regional Manager at Continental sales in Ukraine Alexander Sparrow, despite the economic situation in the country, the owners of premium cars require tyres with advanced security and performance. Therefore, the sale of premium tires remain relatively stable. There is high demand for the tried-and-proven technology in the budget segment. This market share has grown considerably and shows that drivers easily make a choice in favor of the established manufacturers with well known brands in the market (MATADOR, BARUM, GENERAL TIRE, VIKING).

 

What winter tires choosing the Ukrainians. What will happen with prices in the new season? - Paul Gizel, commercial Director of the company "Nokian the Tyre" believes that Ukrainian customers and consumers in other European countries solidarity in their preferences. Choosing tires, they especially appreciate their quality. It should be noted that Ukrainians trust the reputation of the manufacturer. Those who have already bought the Nokian and their own experience were convinced of their capabilities and reliability, and continue to use the Nokian, I'm interested in new models and developments. Ukrainian motorists are attracted to premium brands of the group, as these tires are provided with an Extended Warranty. This is a key advantage Nokian, a unique offer on the market until it is unique. The company provides customers with premium tires year comfortable operation. If during this time the tyre is accidentally damaged, it can be repaired. If the damaged tire cannot be repaired, it was replaced with a new tire of the same model, in any of the authorized points of sale.

 

What winter tires choosing the Ukrainians. What will happen with prices in the new season? According to Igor Perepelkin, head of Department of sales of passenger tires at Goodyear Dunlop Tires Ukraine, the last couple of years for Ukrainian customers is the main trend of the maximum delay time of the purchase of winter tires, that is, the majority of motorists trying to hold on until the first snow. In addition, he informed AUTO-Consulting, the choice is more based on the price factor. Of course, still drivers who are very demanding to the choice of tires, focusing on performance and notable manufacturer, but unfortunately, due to the current economic instability, such fewer buyers.

 

As for the winter line of Goodyear Dunlop, the drivers surely prefer the friction of the tire Goodyear UltraGrip Ice 2, which was presented in 2014. This Arctic winter tire specially developed for Northern European countries to cope with the hard climatic conditions of the harsh and unpredictable winters, which often happen in Ukraine. It is available in most running sizes.

 

 

What winter tires choosing the Ukrainians. What will happen with prices in the new season? - According to AUTO-Consulting, Dmitry Molokanov, marketing Director passenger car tires MICHELIN in the East European zone, the Ukrainian consumer has become more sensitive to price and on the market looking for the best deals. In the winter season, the great demand for tires MICHELIN Alpin of the range. Demand for Nordic tyres is higher in the Western regions of Ukraine.

 

Deputy head of marketing of the company "Tehnoopttorg" Yuriy Artyukhov said AUTO-Consulting, which on one hand are facing the rise in prices of imported and domestic goods. "Tehnoopttorg" works on the Ukrainian market and the company understands that if not to cut their earnings, lose market share, and lose customers. Therefore, manufacturers go to a meeting of the company and optimize the prices of its products, and those who do not make concessions, withdraw from the market.

 

Most of the sales of car tires now have on the Internet, so the major wholesalers (the resource owners) often go out of the chain, the official importer - buyer. Withdrawal from this system, large wholesalers can reduce power sales. Observe the following trend: dealers became more, but they have become smaller.With regard to the preferences of Ukrainian motorists, Mr. Artyukhov believes that car owners with tires of large and small diameters boarding often prefer the more affordable brands type Cordiant, Amtel.

 

What winter tires choosing the Ukrainians. What will happen with prices in the new season? - According to AUTO-Consulting, regional Manager at Continental sales in Ukraine Alexander Sparrow, the company considers the Ukrainian market as a part of the Eastern European market. Therefore, in Continental Ukraine, fair and properly regulated pricing, as well as the balanced positioning of the company's brands. But the production of tires depends on the costs associated with research and development, logistics and raw materials. And Continental now there are no preconditions for price adjustments upward? – summed up Alexander Sparrow.

 

What winter tires choosing the Ukrainians. What will happen with prices in the new season? - Paul Gizel reported AUTO-Consulting, the price of Nokian tyres on the Ukrainian market depend on the current Euro exchange rate. Naturally, exchange rate fluctuations forced the company to reconsider the price. However, using all available opportunities to ensure a relatively stable cost of production Nokian. In Ukraine "Nokian the Tyre" is trying to hold down prices by increasing supply volume, the models are imported in advance to have inventory in the warehouse.

 

What winter tires choosing the Ukrainians. What will happen with prices in the new season? The head of sales of passenger tires at Goodyear Dunlop Tires Ukraine Igor Perepelkin reported AUTO-Consulting, pricing policy this season will be attractive. For Ukrainian customers prepared most competitive price offer. You could even say that the prices for Ukrainian motorists on tire group Goodyear is one of the most attractive in Europe. And compared to the previous winter season, they will not grow, but rather may be lower.

 

What winter tires choosing the Ukrainians. What will happen with prices in the new season? - According to Dmitry Molokanov, pricing Michelin in the winter season 2015-2016 takes into account the purchasing power of Ukrainian consumers. To avoid the influence of the exchange rate and provide the opportunity to purchase MICHELIN tires at competitive prices, the company Michelin has fixed the exchange rate. For dealers there is also the action to buy budget tyres Tigar and for the end user in the affiliate network TyrePlus+ share on 01.10.15 30.11.15: when buying a set of winter tires of the brand MICHELIN fuel card as a gift.

Will the prices? According to Yury Artyukhov, the market is strongly tied to currency volatility. Falls the currency will fall and the prices. Will grow - will grow and prices.

 

 

What winter tires choosing the Ukrainians. What will happen with prices in the new season? - As you can see, a reasonable approach of the majority importers of tires, and a fairly wide choice of budget options – because almost every well-known brand offers affordable sub-brands, to save on security no sense. And not to change shoes in winter tires is even economically feasible. Moreover, there is still some time to choose tires that are suitable for your car and for your wallet.