In Kiev will close about 120 cafes and restaurants

Last year in Kiev, was closed about 120 institutions, and since the beginning of this year - about 25.

This was stated by the CEO of the company "restaurant Consulting" Olga Nasonova.

In Kiev will close about 120 cafes and restaurants

In addition, according to her, the next month she expects the tapering activity is still at least 10 schools, and by the end of 2015 - all 100-120.

"If you assess the situation in the country, we can say that closed during the year, you can still 20-30% of the institutions. Only in Ukraine because of the crisis last year stopped working at about 1500 restaurants and cafes. Minus Crimea and the East (ATO) - and eventually the loss of almost 5 thousand places," he gave a General evaluation Nasonova.

The main reason is the rise in price due to the devaluation of the hryvnia food and drinks, and also very heavy in such circumstances the rent.

"The number now in rental space for cafes and restaurants, not infrequently, even with all the equipment, clearly indicates that not all institutions are able to cope with difficulties during the crisis", - said the CEO of one of Kiev restaurants Andrew Papko.

Because of more expensive products, restaurateurs began revising their menus in favor of an increase in the dishes of local food. And expensive (due to the high import content), and therefore unpopular, meals are often excluded from the menu.

"But there are dishes that do not have domestic analogues. For example, salmon or sushi rice. In such cases, we simply try to reduce the margin for such positions, for guests to delight yourself with your favorite dishes," says Papko.

On average, restaurant menu went up by 20%. About the same increased and the turnover of public catering establishments. But this is the average, and each segment has its reservations and nuances. For example, upmarket restaurants, where previously the average bill was around 600-800 USD, now he is down 30-40% less. And many institutions of the middle segment of this figure is virtually unchanged - 200 UAH.

"It all depends on each individual establishment. Someone has the ability to raise prices is irrelevant, someone doing it only for some items. For example, if the menu 70 positions, five of them can be traded at cost, and, say, 10-15 names to make a mark in the 100-150%. In any case, the extra charge 300-400% already almost nowhere to be found," said gastro-expert Victoria Parkhomenko.

Providers also raised their prices much more substantial. For example, wine and spirits increased in price three times already. But restaurateurs can't afford so quickly to change their price tags, otherwise visitors from them immediately flee. So, they do it very slowly and gradually.

"The purchase price for the products has increased. To not scare the customers, the owners are trying to seek out the best prices for the products, but at the same time and of high quality. With that, Ukrainian producers are no worse than foreign. Also, and decreases the mark-up in restaurants," said food expert Alena Ivanenko.

Therefore, the average earnings are some institutions now does not exceed 10-15% on a platter.

The most favorable format for foodservice experts call cheap segment cafes and restaurants. Also, driving directions format is now considered "food courts", say, in shopping or business centers. But the bars feel now is not very good, since the main focus is on alcohol, which had become more expensive due to the significant devaluation of the hryvnia.

"In order to open a restaurant in crisis, one must know the market. Small towns, for example, a bit behind the overall trends and, at times, be out of business. But there are those who are functioning quite well. The main thing is to find local suppliers of domestic products on acceptable terms, plus, in the fields, unlike the big cities, competition is not so great, although also present," added Alena Ivanenko.

Due to the closure of a large number of establishments, competitors restaurateurs have diminished. However, relaxation is also not necessary - replace the "burnt" come new ambitious players